I am interested in understanding and communicating how people perceive and behave in response to changes in market, policy, and technology in the food industry. Current projects include i) estimating systematic determinant for individual decision-making under risk and uncertainty, ii) evaluating consumer behavior under the influence of financial scarcity, cognitive load, and stress, iii) examining the effects of food assistance programs on participants’ food consumption, risky behavior, and health outcomes, and iv) modeling farmers’ crop insurance coverage decision. Much of my previous microeconomic studies also involved multi-disciplinary collaborations with food and horticultural science. Before joining the University of Kentucky, I was a research assistant professor at the University of Missouri, Columbia, and I received my Ph.D. in Applied Economics from the University of Minnesota, Twin Cities.